Spice Premieres "Black Hypocrisy" Music Video

Yesterday Spice broke the internet. In what was seems to have been done as part of the promotional run for her upcoming EP, Captured, the dancehall artist appeared to have bleached her skin.

Instagram users noticed that the artist had deleted all of the content off of her page save for a singular image that announced that she would be going on Instagram Live on Mon. Oct. 23 at 1:00 PM (EST). Many of the viewers were shocked to see a transluscent-skinned Spice appear on-screen sitting down to do an interview with Billboard’s reggae contributing writer.

The artist said that Black people in particular have had plenty to say about the complexion of her skin, with regards to her being “too black” and “dirty”, and tying those elements to the trajectory of her career. She mentioned that she decided to “bleach” to make them happy but knew that it would be a lose-lose situation as people would always have something to say. The stunt was the prelude to the release of the artist’s music video, “Black Hypocrisy”, which discusses the negative effects of colourism while promoting self-love.

Watch the video for “Black Hypocrisy” below and pre-order Captured.